SEO and Online Strategy for Franchises
Franchise businesses differ tremendously from other companies when it comes to their SEO and online marketing strategy. Franchises typically fall into two categories: either you have a single corporate website through which you list and market individual franchisees, or you have a corporate website as well asindividual franchisee websites. Regardless of which category your franchise business falls into, the job is a big one and it calls for a special strategy.
Every franchise’s online marketing strategy should include an element of brand promotion. Online Partners helps youbuild brand awareness at the corporate level so that your franchisees can succeed at the retail level. This involves the use of a more general, broadly scoped approach to keyword targeting, content creation and social media interaction.
Whether youchoose to promote yourfranchisees through a single corporate website or through their own dedicated websites, local focus is key. Sinceyour franchisees predominantly depend on local business to fuel their revenues, your SEO strategy should reflect this. Before implementation, Online Partners conducts thorough industry and local market research to identify the most optimal keywords. We help consumersconnect with the franchisees in their neighbourhood via localized search engine features, social media interactions and location-specific content generation.
Online Partners’ two-pronged approach to franchise SEO produces results that are beneficial to your business as a whole. Building corporate brand awareness helps your local franchisees attract more customers, and in turn, as your franchisees grow in popularity, your corporate brand name is further strengthened. Online Partners tracks and monitors results on a daily basis so that continual improvements can be made as your campaign progresses.
A Reliable SEO Partner
As a franchise owner, it is important that you choose an SEO team with the capacity to grow with your company. The success of a franchise business is largely dependent on how many franchisees are launched under the corporate name, and subsequently, the growth and revenues of those franchisees. The bigger the chain, the greater the success.
Today, a business without an online marketing strategy will never reach its full potential. By partnering with an SEO company that has proven methodologies and a scalable operation, you successfully position your business for the road ahead.As your network of franchisees expands, so will your SEO campaign. And even more importantly, you’ll have a reputable, results-producing SEO company to refer your franchisees to. As your franchisees implement SEO campaigns of their own,traffic rises, revenues increase, and in turn, the overall success of your corporate franchise continues to grow.
Contact us today to discuss the future of your franchise business online.