SEO and Online Strategy for SME
Online Partners has worked with small and medium sized businesses, large corporations and international enterprises. Our wide ranged experience is what gives us the ability to effectively tailor our programs to suit the size and scope of the businesses they’re for.
An SEO strategy for a small to medium sized business looks much different than that for a huge, multinational enterprise. SMEs or SMBs tend to rely predominantly on local advertising. Online Partners leverages this approach, targeting local keywords and search engine map functions such as Google Maps.
Be Found…Right Away
The hardest part about growing a small or medium sized business online is attracting visitors to your website in the interim, while you grow your SEO strategy in the long term. Paid-Per-Click (PPC) advertising is an effective and affordable way for SMEs to market their business to online consumers. As you climb s the ranks in the organic search results, we give you an opportunity to build your online presence in the sponsored sections of the search results. Not only does a good PPC campaign enable youto build traffic immediately, but it also provides incredible insight into the most successful keyword phrases in your industry – information you can take full advantage of in your SEO campaign.
Online Partners reviews your current website to make sure it is as SEO-friendly as possible. This means that when online visitors land on your site, they stay. As part of our on-page SEO strategy for small and medium sized businesses we implement:
- Keyword-targeted copy on all pages
- Optimized content structure
- Meta tags
- A correct robot.txt file
- An XML sitemap
- Accurate tracking tools to monitor results
There is an element of trial and error in SEO. Online Partners constantly reviews statistics, makes adjustments and tries new techniques. Continuous measurements and evaluations are made to ensure that we are always using the most effective tacticsto maximize results.
After we’re confident that your website is optimized and ready to attract and retain traffic, Online Partners focuses on those aspects of SEO that take place off your site. These include:
- Content creation and posting (blogs, forums, social media, article directories, public relations resources)
- Link building (high quality and relevant websites only)
- Social bookmarking
- Keyword-targeted anchor text links
- Multimedia posting (videos, images)
For Your Business
Online Partners creates custom online marketing and SEO programs to meet the specific needs of your small or medium sized business. Respectful of budget and mindful of the most effective techniques for SMEs, we develop and implement well-planned campaigns that produce results.