SEO and Strategy for Ecommerce
SEO for e-commerce websites tends to be the most challenging. This is because e-commerce websites are usually very large – sometimes selling thousands of products at a time. And then the question becomes: “where do we start and what do we target?”
Online Partners creates successful e-commerce SEO campaigns by first taking a step back from the business to evaluate the industry and understand the company.
Building the Brand
Never lose site of the brand. Most e-commerce websites have one or more core areas their online business is best known for –products with which the brand has become synonymous. Online Partners focuses here first. We use proven SEO strategies to help your e-commerce business dominate the first page of the search engines in these areas. Most importantly, this helps you build brand visibility right from the start.
Broadening the Focus
We then move on to readjust our focus and broaden the scope. Online Partners identifies product categories or subcategories that support and overlap withthe key brand items on your website. Content is developed to speak to these broader areas, but also drive additional traffic to the core.
What are your“next priority”products? Typically, these secondary products are less competitive than the core areas of the website, which means they are less expensive and easier to optimize from a marketing standpoint. Given the highly targeted nature of the content that drives consumers to these areas of your site, although traffic may be lower, conversion rates tend to be significantly higher.
Slow and Steady Wins the Race
E-commerce SEO strategies must be researched,well planned and consistently executed. Our three-step approach provides a strong focus, and our methodologies have produced excellent results for a long list of clients over the years. Rushing to optimize all areas of your e-commerce website at once will only result in poorer outcomes over a longer period of time. A strategic, more calculated approach has proven to be the most successful for e-commerce websites, both in the short term and long term.
Continual SEO Efforts
The search engines respond well to SEO campaigns that are executed on a continual basis and in a consistent format. For best results, it is important that you have a dedicated SEO team you can rely on. As your business evolves, as algorithms change and as your industryadopts new trends, your Internet marketing campaign must alsoadapt. Online Partners not only acts as anSEO campaign executor, but also as a consultant to keep you in the loop. We make recommendations where necessary and guide you in the right direction so you continue to maintain positive results from your marketing efforts online.
Contact us today to discuss the SEO needs of youre-commerce website.