StartUp SEO and Strategy
When it comes to SEO and online marketing, it is common for new startups to have grandiose expectations. Sometimes it’s because of a lack of understanding about Internet marketing and other times it is a result of the excitement and impatience that surround a new launch. But one thing is for certain: if you want to succeed as a new entrepreneur, a digital marketing strategy is essential.
SEO for Startups
Online Partners’ SEO strategies for startup companies involves techniques that are used both prior to and after the launch of your new website. Positive results are just as dependent on proper setup and on-page optimization than they are on your post-launch strategy.
Prior to Launch
While your startup company is still in the process of bringingyouridea to market, Online Partners’ SEO strategy has already begun. Ideally, a startup SEO plan should be outlined and implemented months, even years, before the predicted launch date. Online Partners addresses pre-launch SEO factors including:
- Domain aging
- Keyword-rich content
- Clean code and website structure
- Static and SEO-friendly URLs
- Internal page linking
- User-friendly design
As soon as yourwebsite launches, Online Partners:
- Checks for errors (display, broken links, overall function)
- Submits the website to the search engines
- Generates an XML site map for the search engines
- Verifies fast load times
- Ensures Google Analytics is set up and working properly
Specific Keyword Phrases
As a startup company, it’s best to target specific as opposed to general keyword phrases. The competitiveness of the online marketplace coupled with the level of saturation in some industries often makes it difficult to rank highly for general keywords. Online Partners conducts thorough research to identify the most optimal keyword phrases to target in the early stages. As results are produced for specific keywords, we begin to addmore general keyword phrases to your campaign in order to consistently build traffic and climb the search engine rankings for a greater number of keywords.
Once yourwebsite is live online, it is critical that we communicate with your target market. Part of Online Partners’ SEO startup strategy involves posting content on blogs, in forums, on the website, in article directories and across social media sites. The more you are able toconnect with potential customers, the more your traffic will grow and the faster you’ll rise to the top of the organic search results.
We focus on quality, not quantity. Inbound linking is not what it used to be. Latest algorithm changes point to the fact that although, inbound links do offer value, they must be from high quality websites that are relevant to your industry. Less is more. In the beginning, Online Partners submits your site to the most reputable general directories including DMOZ, Yahoo Directory and Best of the Web. From here, we begin to add links slowly and carefully, conducting the necessary research to find relevant and powerful linking opportunities to boost performance in the long-term.
For more details about our SEO startup strategies, contact us today.